Hier noch die Quelle aus der NYTimes:
ZitatSo instead of selling a bike outright at more than $2,000 and then selling a subscription, you’re thinking of selling the whole thing as a subscription, say $150 or $200 a month — like a high-end gym membership?
It’s probably, instead of $39, it’s maybe $70 or $80. And then the upfront cost is dramatically lower.
Peloton’s New C.E.O. on the Tough Road Ahead
Barry McCarthy replaced the floundering company’s founder as chief executive this month. In an interview with DealBook, Mr. McCarthy discussed what he plans to…
www.nytimes.com